Nike is using its new digital studio to build a community

A year after acquiring Virgin Mega, Nike is revealing some of the early results of its experiments with augmented reality and community-building.Virgin Mega was a startup backed by Richard Branson’s Virgin Group that focused on fan communities and shopping. Ron Faris, who led the startup, told me that Nike acquired Virgin Mega in order to explore those...

Read More
How Technology is Shaping Sustainable Fashion

Stella McCartney may have delivered the line with a laugh while onstage at Vogue's Forces of Fashion conference earlier this month, but one got the sense that she was dead serious. The British designer was onstage speaking about ethical and sustainablefashion, and she quickly drew a connection between treating the planet well and updating the industry's...

Read More
The Old Fashion System Is Failing New Designers

In early November, the Council of Fashion Designers of America and the US edition of the most influential fashion publication in the world will announce the winner of the latest CFDA/Vogue Fashion Fund (CVFF), a competition for young designers aiming to boost their businesses. Winning the CVFF brings accolades, a financial award (now $400,000)...

Read More
FASHIONLiz BacelarCFDA
Fashion Brands Have a Long Way to go With Mobile Retail

The fashion industry has always been famously slow to adopt new technology, and while most fashion brands at least now have an e-commerce component (that's right, most), many of them seem to feel like that alone is enough to bring them success in the modern age. In reality, though, most of them are not doing nearly as much as they could be to engage...

Read More
RETAIL, TECHLiz BacelarMobile
New brands are changing what ‘made in China’ means

Les Lunes, along with companies like Grana, Ellie Kai and Everlane, is part of a cohort of modern fashion brands that have recognized China as a valuable manufacturing partner for high-quality, ethically made apparel that still operates on a quick production cycle. They’re also brands known for practicing supply chain transparency, meaning China’s role...

Read More
AR Lets You Watch a Lifesize Catwalk In Your Front Room

Augmented reality start-up, HoloMe, has teamed up with young British fashion brand, RIXO London, to create a holographic version of the catwalk show for users to watch at home.Models wearing pieces from the designer’s latest collection were captured in augmented reality using HoloMe’s software solution, which automatically processes visual...

Read More
Apple's Tim Cook On The Future Of Fashion & Shopping

Imagine that you’re out to lunch, and in walks a woman wearing a terrific-looking coat. Who designed it? Did she buy it last season, or is it still on sale? Covertly, you give her coat a quick scan on your smartphone, find out it’s available on Farfetch, and moments later it's on its way out for delivery. According to Apple CEO Tim Cook, that future may not be far off. 

Read More
Can Rent the Runway become the Spotify of fashion?

If you believe Jennifer Hyman, CEO of Rent the Runway, her company is a major disruptor in fashion. It rents out designer clothes from some 500 different brands to subscribers who pay a monthly fee, allowing them to borrow a high-end wardrobe for much less than it would cost to actually buy. The company has thrived, topping $100 million in revenue last...

Read More
Anna Wintour Changed Publishing and Fashion

When reading about Anna Wintour, one inevitably comes across phrases like “fashion icon” and “legendary editor.” While both are unequivocally true, to celebrate Wintour solely for her role as media’s most famous tastemaker is to sell short her many other accomplishments. The longtime Vogue editor in chief and Condé Nast artistic director has an influence...

Read More
Adidas' new Chicago store goes hyperlocal

Adidas latest flagship store, unveiled in Chicago’s Wicker Park neighborhood earlier this month, features murals and sculptures from local artists, according to a company press release. The store, which is located under a portion of the city’s iconic elevated train tracks, features an "EL" train-inspired dressing room and a community wall giving customers a way...

Read More
Stella McCartney is pioneering synthetic silk

The most groundbreaking clothes at Stella McCartney’s recent Paris Fashion Week show weren’t on the runway. They were only shown backstage. On their face, the bodysuit and one pair of generously cut pants with a languorous drape—”parachute pants,” McCartney calls them—fashioned from a plummy brown knit so fine it was almost sheer, seemed conventional enough. 

Read More
How Fashion Propelled Instagram's Growth

Though the fashion industry forged an early love affair with Instagram when it first hit the scene in 2010 — thanks largely to the platform’s refined aesthetic and aspirational tone — the relationship hasn’t cooled. This year, more than 150 million people experienced fashion month through the lens of Instagram, a three-fold increase from 50 million users the...

Read More
Why Gen Z might signal the end of demographic targeting

alking around Times Square at Advertising Week last month, one topic that surfaced on several panels was Gen Z — specifically, how to engage the young consumer group which now makes up an estimated 25% of the U.S. population and has somehow proved more elusive than the notoriously ad-averse, penny-pinching millennial set.

Read More
Luxury brands acquire start-ups to future-proof fashion

Start-ups are a symbol of innovation and creativity. The luxury landscape is changing because of technological advances and the success of start-ups. Many luxury brands are recognising the innovation of start-ups and even acquiring them for their technology and for future growth. The watch industry, for example, is split between watchmakers focused on carefully...

Read More
How Retailers Are Chasing Natural Beauty

If you walked into your local drugstore in the mid-2000s in search of natural beauty products, you would no doubt have found the pickings slim. You'd have some Burt's Bees and — if you were really lucky — Dr. Bronner's options, perhaps, and that was most likely it. Now, maintaining a presence with natural products on the shelves isn’t just common...

Read More
Retailers Experiment With Visual Search

Visual search is becoming increasingly attractive for brands eager to experiment with new technologies in an effort to drive sales. In practice, the technology allows users to take a photo of an item from their phone and filter it through recognition software that shares information on the item or shows similar styles, as well as provides a link to make a direct purchase. 

Read More
How Supreme Broke Fashion’s Glass Ceiling

Last Friday, the streetwear radio waves oscillated with news that Supreme sold a stake in the company to U.S. based asset management firm, The Carlyle Group. While details of the deal are not clear, speculation originally dictated that Supreme sold a minority stake of the company — based on a statement founder James Jebbia made exclusively to The Business...

Read More
Competition causes 44% of legacy retailers to slash prices

The report demonstrates the pickle retailers are in as they attempt to take on challenges presented by e-commerce — and pricing appears to be a significant problem. Among retailers that have closed stores but successfully recouped more than 25% of revenue, nearly three quarters (72%) have reduced prices. It's easy to guess why. For the two decades of...

Read More